Jäger Smith, a modern sports brand, approached me to craft a bold brand identity that feels aspirational yet stays affordable. The aim was to build strong recall through impactful packaging, a sharp color palette, and a clean, dynamic system.
Used a bold red-black palette to reflect power and motion, with clean, edgy typog- raphy. The logo submark captures the brand’s core pillars—sports, fitness, and travel. Packaging balances shelf impact with a premium, athletic vibe.
